Searchmetrics Session: Header Content Experience
on demand session

Optimising new and existing content to improve over-all domain performance.

Understand how keyword research can help you to identify content gaps and find out where you stand against your competitors

In this webinar you will learn about:

  • Keyword Research How you can do Keyword Research without an SEO and identify high cost Keywords
  • Content Gaps How to easily identify opportunities that you can quickly capitalize on and see what your competitors are ranking for that you are not
  • Competitor What type of content your competitors are putting out and how to benchmark your content against them
  • Topical Clusters How to map out topic groups and identify seasonality between them
  • Content Creation Using content gaps & competitor analysis to create new content or optimise existing content in your domain.

Quality Content

  • Generates High CTR – Google considers your CTR as an important factor to rank your website – the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.
  • Helps You Generate Backlinks – One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.
  • Allows You to Incorporate Keywords – Quality content is the only way to make sure that you can strategically use your keywords. This will help you compete with other brands from your industry.
  • Provides a Great User Experience – SEO involves various strategies such as generating backlinks, writing quality blog posts and using good keywords. It also involves creating a website that has a good structure that users can navigate easily, optimizing your robots.txt files, and writing good meta tags.
 Date: May 27, 2020
 Speaker: Devon Thomatos, Shoby Mohanlal

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