Searchmetrics Session: Events Header DSG
on demand session

How to generate Persona Based Content

When creating a new SEO campaign for your website, do you know where to start?

Watch the recording of the webinar here:

Do you have a lot of content in your website already but your conversion rate is still low? In our webinar, Björn Beth, Director of the Digital Strategies Group, and Felix Oey, Senior SEO Consultant, will show you how to combine organic search data in order to define your user persona, site structure, and SEO strategy.

In this webinar, you’ll learn how to:

  • defining a user persona for organic search
  • building your website structure based on your user persona
  • creating a SEO content strategy based on your user persona
 Date: July 31, 2018
 Speaker: Björn Beth, Felix Oey