Learning from mistakes, building on success – A SEO history lesson

Recording of Wednesday, 27.03.2019

10:00 AM – 11:00 AM GMT [11:00 AM – 12:00 PM CET]

Learning from mistakes, building on success: A SEO history lesson, from obsolete gold-rush tactics to creating a strategy for sustainable success

In the early days of search engine optimization, when we still had the “Google Dance” and when you could use SEO texts and Trustlink to automatically optimize hundreds of pages for hundreds of individual keyword variants, there was something of a gold-rush feeling amongst SEOs. In these days, people would quickly jump on the latest optimization trends, as they were on constant lookout for opportunities or loopholes in Google’s algorithm that they could manipulate. At industry meet-ups, a common introduction amongst SEOs was, “Hello, I rank on first position for Keyword X.”

Approaches of yesteryear often only brought short-term success. Today, such tactics have become obsolete, which is certainly good from the user’s perspective. They are perceived negatively because if manipulative tactics are working it means that Google isn’t displaying the most relevant results – it’s displaying the “best optimized” results at the top.

Nevertheless, this was an important period in the history of internet marketing and is valuable when trying to understand how to approach SEO and content marketing today. In particular, the practice of repeated testing, optimization and then scaling for success has become an industry standard that remains a cornerstone of the online marketing mix.

Our speakers will take a look back and show you why many manipulative tactics of the past don’t work sustainably and why they will never work again. Find out from our experts’ first-hand experience what they have learned from their (and others’) achievements and mistakes, and which strategies are important for successful SEO today.

In this webinar, you will learn:

• Which SEO tactics quite rightly don’t work anymore – and you won’t believe how many companies still use them!
• What our experts consider best practices in various areas of search engine optimization
• How to turn short-term reactive tactics into a sustainable strategy, and which factors are most important when doing so