Searchmetrics Session: Events Header SERP features webinar 2018
on demand session

Google Integrations: The Hitchhiker’s Guide to the SERP feature Galaxy!

Are you already analyzing and exploiting the potential of Google integrations such as videos or featured snippets? In our webinar you will learn how!

Recording from Tuesday, 22.01.2019

Are you using the hidden potential that Google offers you yet?
In recent years, the search landscape has expanded from 10 blue links to a multitude of so-called vertical integrations for a single keyword. The distribution and number of these Google embeddings, which we call SERP features, can vary completely depending on the keyword, search integration, and market.

In this webinar, you will learn:

  • How SERP features have changed the search landscape and which possibilities they offer
  • That the distribution can be very different depending on the industry and search intention
  • How to optimize for SERP features to generate more traffic (with examples!)
 Date: Tuesday, 22.01.2019
 Speaker: Malte Landwehr, Marcus Pentzek

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