Google Integrations: The Hitchhiker’s Guide to the SERP feature Galaxy!
Recording from Tuesday, 22.01.2019
Are you using the hidden potential that Google offers you yet?
In recent years, the search landscape has expanded from 10 blue links to a multitude of so-called vertical integrations for a single keyword. The distribution and number of these Google embeddings, which we call SERP features, can vary completely depending on the keyword, search integration, and market.
In this webinar, you will learn:
- How SERP features have changed the search landscape and which possibilities they offer
- That the distribution can be very different depending on the industry and search intention
- How to optimize for SERP features to generate more traffic (with examples!)
|Speaker:||Malte Landwehr, Marcus Pentzek|