study

Google Core Web Vitals Study April 2021

Discover the correlations between Core Web Vitals and Google rankings with extraordinary insights into how rankings are influenced by these signals.

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Revealed: The Impact of Core Web Vitals on Website Performance in Google Search Results

A great user experience is at the heart of Google’s Core Web Vitals update and the new measures could significantly impact your rankings! In our in-depth study we discovered that unbelievably only 4% of websites achieved a good score in all 3 Core Web Vitals. 96% did not.

You can’t ignore the future impact Core Web Vitals could have on your website. Find out the current winners and losers, how we assessed their scores and use these insights to reduce the risk of Core Web Vitals affecting your business performance.

How will Core Web Vitals impact your website performance?

Did you know that only 4% of the two million URLs studied passed the Core Web Vitals tests? Learn how to win Page Experience.
Examine how the three Core Web Vitals – Largest Contentful Paint, First Input Delay and Cumulative Layout Shift – could impact your website success.
Learn how to check the Core Web Vital metrics and understand the scores you should achieve.

Are you ready? Download the study now!

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“The Google Core Web Vitals update is in many ways a response to websites not really living up to user expectations. It’s a clear message to website owners that not putting users first may have a negative effect on rankings.”

Marcus Tober

Searchmetrics Founder and Chief Evangelist & main researcher and author of this study.

Are you one of the 4%?

Find out how to check your own Core Web Vitals scores and where you need to made changes to improve your website’s performance!

Don’t know where to start? We can help!

Get in touch to work with highly experienced SEOs who not only understand Core Web Vitals, but the full spectrum of search.

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Marcus Tober

Marcus is one of the pioneers who established SEO as a marketing discipline and the founder of Searchmetrics back in 2005. In his position now as Chief Evangelist, he is responsible for highlighting the ever-increasing importance of SEO and providing guidance how the discipline should develop in the future, both internally and externally. He has a cross-departmental strategic role: he advises on developments and trends in SEO and supports the product team in driving innovation in the Searchmetrics Suite. A self-proclaimed data and statistics geek, he is a frequent speaker at conferences and is often asked to comment on the latest trends in the industry.

Tom Wells

Author of this study, Tom Wells, creative marketing expert. Tom is a creative marketing expert focusing on emerging technology, SEO and AI. He is fascinated by telling stories with data and works with some of the leading names in the tech world. To deepen his understanding of machine learning and AI, he is currently pursuing a Master’s in Data Analytics from Georgia Tech.

Abhishek Thakur

Abhishek Thakur is a Data Scientist. Abhishek is a world-leading data scientist and has many years of experience in the industry. He was also the first person in the world to achieve the status of Quadruple Grandmaster on Kaggle.

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