Searchmetrics Study: Digital SEO Success Factor Linguistics
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Searchmetrics Study: Digital SEO Success Factor Linguistics

The new Whitepaper from Searchmetrics and Suxeedo: Digital SEO Success Factor Linguistics: A Scientific Approach to the Creation of High-Performing Content.

A Scientific Approach to the Creation of High-Performing Content

As search engines improve their ability to interpret language, they also improve the quality of the results they can provide to users.

In this, our second joint whitepaper created with the content marketing and content seeding experts from Suxeedo, we demonstrate how a thorough understanding of how text functions as a medium for communicating both meaning and emotion is highly relevant for content marketers. Our analysis takes a scientific approach – drawing on different aspects of linguistics – and examines the similarities and differences in how humans and machines understand text.

The authors of the study are: Fionn Kientzler, Managing Partner, Suxeedo and Lea Manthey, Senior Manager Marketing & Communications, Searchmetrics.

Content Marketing from a Linguistic Perspective

Level 1: Syntax – describing the structure for language

Level 2: Semantics – how text communicates meaning

Level 3: Pragmatics – the way emotions are communicated

The following questions can help you to assess your own linguistic optimization gaps and show you where potential lies:

Searchmetrics Study: Digital SEO Success Factor Linguistics - Scorecard

Scorecard:

For each “Yes” you receive one point, for each “No” you get zero points.

  • 0-2 Points: Urgent need to optimize
  • 3-4 Points: High potential for optimization
  • 5 Points: Optimal user communication

Download the Study.

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