SEARCHMETRICS CONTENT EXPERIENCE
Eliminate the guesswork with deep learning insights
Deliver content that uniquely matches user intent with the deep learning insights of the Searchmetrics SEO and Content Experience Platforms.
Search engine optimization once was as simple as adding the right keywords to the right content in order to reach people and drive profits. Creating new, engaging content that matches user intent is the new paradigm.
With the Searchmetrics Content Experience, the alchemy of online marketing just got easier. Searchmetrics Content Experience is your pathfinder to agile content development, guiding you through discovery, optimization and measurement of engaging storytelling.
“To reach your audience, you need to truly understand them, with technology playing an increasingly crucial role. The best technologies are combining deep learning and data science so we can communicate more effectively with our audience. We need to do this to create better customers. I expect content driven by deep learning to become a new standard for content marketers as a result over time.”
Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc.
How do you make great revenue-driving online content?
Iterate, iterate, iterate. With Searchmetrics, agile content development backs the creative process for the first time with deep learning and the latest in data science.
Create lively content that is also optimized to meet user intent and stand atop the search page rankings. Drive predictable revenue gains using the new future of web content development.
Imagine trying to find a manuscript in the Library of Alexandria without a guide.
In a Web-based world millions of times larger, researching and then formulating a strategy is at best time-consuming, at worst a money-losing endeavour.
The Searchmetrics Content Experience Topic Explorer makes getting started a snap. Use it to instantly:
- Understand user intent. Build your content based on whether the search query seeks information or transactions
- Create a graphical view of topics and how they are related to others
- Drive strategy by understanding when during the year a topic is most likely to drive
In the content creation process, there can be a gap between what the editors wants and what the writer creates. The Briefing section helps eliminate the gulf between the content manager / strategist (editor) and the content writer (author) by serving as a vehicle for information documentation as well as knowledge transfer between these two important stakeholders.
To help the author who ultimately writes the text, the conclusions of the research are summarized in the briefing, with information on text specifications as a guide to the next step of text creation/optimization.
Among other things, the briefing provides you with an overview of:
- The goals that are specified for the content, like the desired content score and the word count
- Details to responsible stakeholders (to whom is the briefing assigned?)
- Status (is the text still in progress or ready? Have the goals been achieved?)
Create and publish content with predictable cycles.
With automatic competitor identification, you can learn where there are gaps in your content and easily create new content or revise existing content.
Content Editor brings deep learning to your fingertips. Simply start typing and you’ll see instant updates to your content scores, judgments about overall readability, and how close you are to the target text length.
Need Inspiration? Browse any available competitive text and video to figure out how to stand out in a crowd.
Don’t get even, get specific. Question finder tells you what potential customers are asking about a topic, helping you address highly specific search topics better than your competition.
What good is efficiency without effective results?
Identify on a weekly basis which keywords drive the most traffic and which are likely to underperform.
Web traffic: In many cases, you’re only as good as the traffic you generate. Stay in tune with changes that may affect your business.
Visibility and Market Share: See where you stand against competitors and how you’ve performed over time.
Keyword Rankings: Guide your strategy through a single briefing or a full project view.