Searchmetrics Agency Partner Summit
on March 15th – 16th in London

Forming partnerships that matter

The Searchmetrics Agency Partner Summit is an exclusive event with SEO experts from the leading media agencies in Europe. The event aims to help Agency Partner to win new business and increase customer satisfaction by providing a platform for best-practice and knowledge sharing.

Topics covered at the event:

  • Best-practice sharing among successful media agencies
  • Added value through the combination of the Searchmetrics Suite and the customer experience optimization software Optimizely
  • Development of a comprehensive content optimization solution
  • How to win strategic pitches
  • Latest news and trends within the SEO industry
  • New and extended benefits of the Searchmetrics Agency Partner Program


Please get below some impressions of our Agency Partner Summit event in London:

Nikolaj Mogensen, Head of SEO und Owned Media bei GroupM Connect

“Getting input from likeminded SEO specialist on presentations was both inspiring and valuable going forward. The training gave great insights into how we can use Searchmetrics for pitches based on data rather than assumptions still taking the C level target group into account.”

Nikolaj Mogensen, Head of SEO and Owned Media at GroupM Connect

Rasmus Sorensen, Atcore Aps

“Attending the certifications last year and the Partner Summit this year was a pleasure and great to meet some more of the Searchmetrics staff. Especially the Summit presentations were good and very inspiring. I’m definitely going to attend again.”

Rasmus Sørensen, Senior SEO Specialist at Atcore Aps


The speakers at our Searchmetrics Agency Summit:

Marcus Tober, Searchmetrics

Marcus Tober, Founder and CTO of Searchmetricssearchmetrics logo

Well known in SEO circles as an innovative thinker and the founder of Searchmetrics, Marcus Tober is also a pulse generator and expert on many international stages.

Speaker Serbay Ayzit, SEM

Serbay Arda Ayzit, SEO Director at SEMSEM Logo

Serbay Arda Ayzit has a B.A in Business Administration and an MBA in Marketing Communications Management. With his passion for the internet and his expertise in marketing, he was among the first 20 to become an AdWords certified professional and a top contributor to Google AdWords official forum. Since 2009, Serbay is the head of SEO for one of the first SEM agencies in Turkey, where he has consulted 2OO+ clients, e.g., Turkish Airlines, Turkcell, Ebay, and Nissan. In 2014, he launched a content marketing company, Contentus, which creates content for Fortune 100 companies.

Topic at the Agency Partner Summit:
“How a holistic approach to SEO adds value to businesses.”

Raphael Bienz, BlueGlass

Raphael Bienz, CEO of BlueGlass BlueGlass Logo

Raphael Bienz is the CEO of BlueGlass. Creativity, data, and analytical forward thinking are the foundation of Raphael Bienz’s digital marketing expertise. The established CEO of BlueGlass Zurich is a full stack online-marketer, black belt certified in Searchmetrics, and experienced across numerous global digital marketing projects.

Raphael holds a MBA with special emphasis on strategic management and marketing. Following graduation, he was responsible for business development at isonet AG, quickly rising to CEO – a position he held for 3 years. Since 2010 he has been instrumental in development and growth for the strategic and operative direction of BlueGlass: an international SEO and content marketing strategy agency with offices in Zurich, London and Tallinn. His management of the 25 strong Zurich team has resulted in multiple award wins for their SEO, content marketing and PPC campaigns.

Topic at the Agency Partner Summit:
“Using Searchmetrics for developing successful Content Marketing Campaigns”

Karsten Nygaard, IIH Nordic

Karsten Nygaard, Chief Digital Officer at IIH Nordic

IIH Nordic Logo

Karsten has been an SEO-professional since 1999, and is one of the grand old men of SEO in the Nordics. In this capacity he has helped an impressive line of companies like FOSS, Roundup and Rockwool increase their visibility, and climb to the top of Google.

During the past four years he has been the Head of SEO at IIH Nordic, the leading Scandinavian digital marketing and optimisation agency.

Topic at the Agency Partner Summit:
“10 stupid excuses for not buying Searchmetrics”

Danny Nauth, TIE-Kinetix

Danny Nauth, Senior Conversion Consultant at TIE Kinetix GmbHTIE Kinetix Logo

With a degree in business informatics Danny Nauth started working with professor Mario Fischer at eCommerce. In his career he has worked as Senior Conversion Architect and later as Unit Manager for Web Arts AG. At Web Arts AG Danny was responsible for the company location Munich and supported clients from various industries by developing and optimizing their websites.

Since December 2015 he is Senior Conversion Consultant at TIE Kinetix GmbH and supports the strategic planning and optimization of websites and shop-systems. Thereby he drives the internationalization of the sector Analytics & Optimization forward.

Within the las years he consulted CosmosDirekt, QVC, OTTO, Europa Park and Christ Juwelier.
His passion for digital optimization is driven by the attempt to understand the complex user journey. In order to understand the comprehensive user journey, he includes consume-psychological aspects and results from the field of Neuromarketing in his analysis.

Topic at the Agency Partner Summit:
“Why Searchmetrics and Conversion Optimization belong together to generate business growth.”

Paul Bongers, Searchmetrics

Paul Bongers, Director of Strategic Agency Partnerships searchmetrics logo
at Searchmetrics

Paul is Director of Strategic Agency Partnerships at Searchmetrics and is known for his energetic public speaking with passionate appeals for common-sense and outside-the-box marketing. He builds and nurtures strategic partnerships with agencies, in particular with the “big 6” global media companies. Paul is always on the lookout for the next stride in the digital revolution.