London, July 11, 2016 – Searchmetrics, the search and content performance leader, announced today that award-winning digital marketing agency atom42 has joined the Searchmetrics partner program as the first UK-based partner. With a 4-star certification, the new Sapphire partner and Searchmetrics can now work together to fulfil the core partner program goals:
- Improve customer satisfaction through the best possible qualification and certification under exclusive conditions in the Searchmetrics Academy
- Exchange with experts about best practice methods in the partner network
- Expansion of existing customer relationships and acquiring new customers through joint partner marketing activities
“We are very excited to be a Searchmetrics partner. Through the partnership, we will be among the first who learn about new features, we will have the opportunity to receive extra support in using the Searchmetrics Suite and obtain added marketing support from the Searchmetrics team. Moreover, we’re very keen to connect with other Searchmetrics partners at common events”, says Andrew Atalla, founder of atom42.
Founded in 2007 and based in London’s bustling Camden Town, atom42 boasts a team of forty online marketing specialists, serving clients such as Drinkaware, match.com, and The Huffington Post, among others. The team works to ensure clients grow maximum visibility and traffic using a combination of PPC, SEO, and social media, with an emphasis on converting that traffic into business for their clients.
To achieve a 4-star Sapphire level partnership, three atom42 employees were required to demonstrate their expertise in using the Searchmetrics Suite via the Searchmetrics certification program. To qualify, two of the employees were required to successfully complete a Green Belt certification, and one was required to complete the sales certification, as well as a Yellow belt certification to demonstrate the agency’s ability to use the Searchmetrics Suite to benefit clients.
The partnership is already paying off for atom42: with help of the Searchmetrics Suite, the agency was able use key search data to win numerous pitches, and subsequently, numerous new clients. “It would have been hard to win some of our pitches without the insights that Searchmetrics provides. The data really helps us to show clients how our work is positively affecting their site through changes in SEO Visibility over time,” explains Andrew Atalla. Furthermore, atom42 is using the platform to track the progress of clients’ projects over time and to identify high potential keywords currently dominated by competition using the Competitive Keyword Discovery feature. “We are also particularly impressed with Visibility Guard! It helps us spot errors with landing pages that would otherwise cost us losses in traffic. It’s a truly unique feature that no other solution offers,” he emphasises.
In addition to the insight from the Searchmetrics Suite, atom42 also turns to Searchmetrics for insights on developments and trends in search through the Searchmetrics whitepapers, such as the annual Ranking Factors Study.
“We are happy to welcome atom42 as our first UK partner in our partner program,” says Martin Scholz, VP Business Development at Searchmetrics. “We are delighted to work together to actively develop national and international customer relations for both atom42 and Searchmetrics through this partnership.”