Conference Date: 17 September 2019
Event Location: will be announced soon
AXCD is THE international day for content, content marketing and content automation. Top speakers and many sessions will offer input and new impulses for your success in content issues. Learn more about the effective use of technology and better processes that will enable you to create, manage, deliver and scale your content activities.
Join Björn Beth on this occasion and don’t miss out on his presenation:
From Market to Insights to Strategy – How SEO & Content really impact businesses
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. Insights, Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk, Björn Beth is going to show you how a „Market Insights Report“ can define your entire market & industry like you have never seen before. He will show you how to extract meaningful Insights from it in order to create effective strategies that will really impact your business.
Director Digital Strategies Group
About Björn Beth:
Björn is Director Digital Strategies Group EMEA at Searchmetrics where he is leading the consulting unit, based in Berlin. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for Ricardo.ch, Switzerland’s largest online marketplace.
He specializes in large and complex websites with a focus on strategy, technical SEO & Content Marketing.