Searchmetrics Black Belt

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The Searchmetrics Black Belt Certification

You’ve been in the search marketing business for quite a while and you’ve already developed and managed several SEO projects.  You’ve witnessed Google’s evolution and you’ve adjusted your SEO strategy to Google updates with well-founded knowledge and the necessary creativity. Furthermore, you’ve been working with the Searchmetrics Suite for quite some time now and you’re familiar with all features of the platform. In other words: You are a true SEO expert.

Become a Searchmetrics Black Belt and receive a certification that is recognized throughout the industry!

It is tough to get ahead in today’s SEO market and even tougher to be noticed. This makes it more important than ever to have a clear and focused certification, which tells the world about your skills and knowledge. For you as an SEO expert, the Searchmetrics Black Belt certification is the best confirmation of your exceptional SEO expertise! The Black Belt certification is the highest level of the Searchmetrics Academy certification.

Content – What does the Black Belt certification involve?

  • discuss comprehensive digital marketing strategies and tactics to stay successful
  • learn about the latest trends in the industry
  • deep dive into the Searchmetrics Suite and learn some rarely known hacks
  • work in teams and solve complex, tricky and realistic cases
  • work with a project management approach on big SEO cases
  • meet other senior search marketing experts
  • share your knowledge and learn from others’ experiences
  • get a sneak peek at the newest version of the Searchmetrics Suite

Target Group – Who is the certification for?

It is designed for true SEO experts who devote themselves professionally to the craft of SEO.

We promise that you will take real-life input away with you, which you will be able to use when returning to your office.


09:30 – 10:00 Registration and business breakfast

10:00 – 12:00 Keynote discussion with Marcus Tober

12:00 – 13:30 Lunch Break

13:30 – 14:15 E.A.T. – what we’ve learned so far from the latest Google Updates

14:15 – 15:30 Working Session I – Discover hidden data potential

15:30 – 16:00 Coffee break

16:00 – 17:30 Working Session II  – Technical audit challenge

17:30 – 18:00 Award Ceremony

From 18:00 Dinner & Drinks


Here’s that the participants of the last Black Belt said:

Foto Sebastian Pruem


Sebastian Prüm, Area Manager Web Development/Product Owner CONTAILOR, ProComp GmbH:
Searchmetrics Black Belt: Insights into the latest findings, expert exchange at the highest level and great community!



Foto Christian Maciejczak

Christian Maciejczak, Teamlead SEO International, GmbH:
SEOs have to face an ever-changing environment which can be quite challenging sometimes. That’s why it’s important to take a step back to see the greater picture. The Searchmetrics Black Belt Certification serves this purpose perfectly by having in-depth discussions with other professionals from our industry and working with them on real-life case studies.

We are looking forward to seeing you!

Svetlana Stankovic

Svetlana Stankovic, Team Lead SEO Consulting

Svetlana Stanković is Team Lead SEO Consulting at Searchmetrics Digital Strategies Group. Before joining Searchmetrics, she led the digital marketing team of one of Europe’s largest publishing groups, Ringier Axel Springer. As a proponent of digital transformation, she loves helping companies leverage data-driven insights to achieve digital growth.

Felix Oey

Felix Oey, Senior SEO Consultant

Felix Oey is Senior SEO Consultant in the Searchmetrics Digital Strategies Group. He helps our clients to perform better in organic search. His focus is on strategy consulting, technical SEO and internationalization.

Lukas Krawieczek

Lukas Krawieczek, Senior SEO Consultant

Lukas Krawieczek has been a Senior SEO Consultant at Searchmetrics for over 2 years. He is responsible for medium-sized and large companies in the field of digital marketing. This includes strategic and technical consulting as well as the integration of SEO into existing business processes. He now has 10 years of experience in digital marketing. Prior to Searchmetrics, he worked as a consultant and in-house SEO for an international company.