Searchmetrics Black Belt

Thanks and congratulation to our attendees of the Black Belt Certification!

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Quotes of our attendees:


Foto Sebastian Pruem

Sebastian Prüm, Area Manager Web Development/Product Owner CONTAILOR, ProComp GmbH:
Searchmetrics Black Belt: Insights into the latest findings, expert exchange at the highest level and great community!



Foto Christian Maciejczak

Christian Maciejczak, Teamlead SEO International, GmbH:
SEOs have to face an ever-changing environment which can be quite challenging sometimes. That’s why it’s important to take a step back to see the greater picture. The Searchmetrics Black Belt Certification serves this purpose perfectly by having in-depth discussions with other professionals from our industry and working with them on real-life case studies.


The Searchmetrics Black Belt certification

You’ve been in the search marketing business for quite a while and you’ve already developed and managed several SEO projects.  You’ve witnessed Google’s evolution and you’ve adjusted your SEO strategy to Google updates with well-founded knowledge and the necessary creativity. Furthermore, you’ve been working with the Searchmetrics Suite for quite some time now and you’re familiar with all features of the platform. In other words: You are a true SEO expert.

Become a Searchmetrics Black Belt and receive a certification that is recognized throughout the industry!

It is tough to get ahead in today’s SEO market and even tougher to be noticed. This makes it more important than ever to have a clear and focused certification, which tells the world about your skills and knowledge. For you as an SEO expert, the Searchmetrics Black Belt certification is the best confirmation of your exceptional SEO expertise! The Black Belt certification is the highest level of the Searchmetrics Academy certifications and includes an intensive two-day training.

Content – What makes up the Black Belt certification?

  • discuss comprehensive digital marketing strategies and tactics to stay successful
  • learn about the latest trends in the industry
  • deep dive into the Searchmetrics Suite and learn some rarely known hacks
  • work in teams and solve complex, tricky and realistic cases
  • work with a project management approach on big SEO cases
  • meet other senior search marketing experts
  • share your knowledge and learn from others’ experiences
  • sneak peaks on the newest version of the Searchmetrics Suite

Target Group – Who is the certification for?

It is designed for true SEO experts who devote themselves professionally to the craft of SEO.

Organization – How is the workshop structured?

In an exclusive group of 15 attendees, an interactive workshop is guaranteed. In the group, we will deep dive into your ”real life“ cases.

If you are currently dealing with a complex and tricky use case, you can submit it and all participants will work on it together. We will take four cases and split all participants into four groups. Each group will work on one project and present their solution on day two.

Examples for use cases:

  • Slow or sudden death of visibility on your domain
  • Migration of huge website with millions of URLs
  • Create a strategy on how to push specific categories on your website
  • etc.

We promise that you will take real-life input away with you, which you will be able to use when returning to your office.


Day 1

09:30 – 10:00 Registration and business breakfast

10:00 – 12:00 Keynote held by Marcus Tober

12:00 – 13:30 Lunch Break

13:30 – 15:30 Working session I – Presentation of Use Cases

15:30 – 16:00 Coffee break

16:00 – 18:00 Working Session II  – Audit Session

18:00 Networking Event

Day II

09:30 – 10:00 Arrival and business breakfast

10:00 – 12:00 Working session III – Creation of a roadmap

12:00 – 13:30 Lunch break

13:30 – 15:00 Working session IV – Presentation and Discussion

15:00 – 15:30 Coffee break

15:30 – 16:30 Award ceremony


Björn Beth

Björn Beth, Director Digital Strategies Group EMEA

Björn Beth is Director of Digital Strategies Group at Searchmetrics. Throughout his career he has successfully implemented SEO strategies at large companies, such as Swiss media house Ringier and the Ricardo Group – Switzerland’s biggest Ecommerce Platform. He has experience with large news sites, marketplaces and online shops, as well as classified sites. He started his SEO career in London, where he worked for the lead generation firm MVF Global. Björn specialises in large websites with a focus on Technical SEO & Content Marketing.



Marcus Tober, Founder of Searchmetrics

Marcus Tober has been one of the leading minds in search engine optimization for over a decade. In 2005, he founded his first SEO company, which became Searchmetrics in 2007, and rapidly evolved the company to become a market leader in search analytics software. As CTO and founder, Marcus has continued to drive the ongoing improvement and development of Searchmetrics software. Just last year he was named “European Search Personality of the Year” at the European Search Awards. A self-described Big Data and stats geek, Marcus is frequently asked to comment on trends in the industry such as ever-changing Google algorithms. Marcus’s focus is on software development and new technology.