Blueclaw Adopts Searchmetrics’ Online Search Analytics Service To Underpin Rapid Growth

Top search agency replaces over 50 tools with single, comprehensive, easy to use solution from Searchmetrics.

London – 18 April, 2012: Award winning search engine optimisation agency, Blueclaw, has signed up to Searchmetrics’ online search analytics service to support its business growth, help win new clients and demonstrate the effectiveness of its campaigns.

Leeds-based Blueclaw has won multiple DADI (Drum Awards for the Digital Industries) awards as well as being shortlisted in the 2011 UK Search Awards and boasts a blue chip client list including Tom Tom, National Holidays, Direct Golf and Inchcape. It is using the power of Searchmetrics to provide fast, comprehensive reports for both new business pitches and current clients – previously the agency had to use over 50 different tools or analyse data manually to provide insight into SEO performance.

“We operate in some of the most competitive areas of SEO, such as online gambling, travel and foreign exchange and have grown rapidly by delivering measurable results to our clients, raising their profile and site visibility. Using Searchmetrics is the perfect way to track performance and quickly create reports that deliver real insight into campaigns,” said Fergus Clawson, Managing Director at Blueclaw, which provides Search Engine Optimisation (SEO), Social Media, PPC Management, Link Building, Content Marketing, eCommerce SEO, Analytics and Conversion services.

Clawson said potential clients are amazed by the insight that Searchmetrics provides:

“Searchmetrics’ reporting provides a real ‘wow’ factor in new business presentations, making it easy to show prospects their historical performance, spot winners and losers and help us to formulate ethical strategies to quickly meet their business needs.”

Searchmetrics is an on-line subscription service that automates many aspects of SEO analysis, monitoring and reporting for agencies and in-house search marketers. It provides search performance data and analysis relating to multiple domains to support campaign measurement and planning.

Blueclaw delivers a complete service to clients through its Conversion Engine framework, which brings together SEO, conversion optimisation, PPC, social media and eCommerce to achieve maximum success. Due to its rapid expansion it will shortly be moving to new offices in central Leeds to provide space for its 30+ full-time staff.

“We’ve tried and tested lots of tools, but Searchmetrics is by far the most accurate and comprehensive software of its type that we’ve come across. It’s got huge depth, enabling us to monitor and report on everything from social media and universal search, to comparing paid and organic search. Our team relies on it every day to monitor, report and audit campaigns. And it’s got clear reporting that really demonstrates results to help instil client confidence in our performance,” said Clawson.


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