Conference Date: April 27th, 2018
Event Location: The Brighton Centre
BrightonSEO is the most popular conference for search marketing in the UK that brings together some of the best speakers in the world of search and offers exceptional networking opportunities as well as high quality training courses.
Download the presentation of Marcus Tober
Founder & CTO of Searchmetrics
“Out with the Old, in with the Niche: Content for the Moments That Matter”
The factors that create Google search results are in constant flux, making it harder to identify and respond to trends that impact sales. Using the wrong data or analyzing it the wrong way will give you results that are at best useless, at worst misleading and dangerous for your company’s fortunes. Today, Ranking Factors are only valuable tuned to your users’ precise search behaviour. Think about some of the things you have in your closet. Could be a nice suit hanging there, or a stunning designer dress. No doubt for most of us, there will be several pair of shoes. All fall into the online shopping category, yet there likely are vast differences in the way someone shops for a designer dress over a pair of shoes. For a retailer trying to make the sale, the niche-specific data set matters. Find out how to make your moment matter.