Date: 2 October 2020
Back for Autumn 2020 – More Digital than ever before – the BrightonSEO
BrightonSEO is one of the most popular search marketing conferences in the UK. It brings together speakers with a wide range of expertise as well as specialists in the world of search and offers exceptional networking opportunities. Through practical, hands-on and in-depth training courses as well as workshops, you can gain valuable insights and improve your Search Marketing skills.
The CMO’s Digital Dilemma | Lecture
Douglas Bell | CMO
With Global ecommerce spending nearing the 4 Trillion-dollar mark, it’s no surprise that CMOs continue to invest heavily in paid search. Yet in the same moment that CMOs jostle for position, paid media returns are diminishing. As this over-reliance on paid media threatens to consume marketing budgets, the struggle to understand how to scale SEO predictably stands in their way. Avoiding this trap and prioritizing SEO as a foundational growth strategy is the CMO’s dilemma. Join this session to learn how handful of simple metrics can guide CMO’s to successfully scale search channels and execute marketing strategies effectively.
About Douglas Bell
A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the strategic repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry. Doug was also responsible for leading the transformation of Determine Software’s Sales, Marketing and Alliances organizations, resulting in a successful transition to the cloud and the company’s first sustained revenue growth in more than 10 years.