Conference Date: 13 September 2019
Event Location: The Brighton Centre
BrightonSEO is one of the most popular search marketing conferences in the UK and among specialists in the world of search. It does not only bring together speakers with a wide range of expertise but it also offers exceptional networking opportunities as well as pracitcal, hands-on and in-depth training courses.
Join Björn Beth on this occasion and don’t miss out on his presenation:
From Market to Insights to Strategy – How SEO & Content really impact businesses
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. Insights, Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk, Björn Beth is going to show you how a „Market Insights Report“ can define your entire market & industry like you have never seen before. He will show you how to extract meaningful Insights from it in order to create effective strategies that will really impact your business.
Director Digital Strategies Group
About Björn Beth:
Björn is Director Digital Strategies Group EMEA at Searchmetrics where he is leading the consulting unit, based in Berlin. Throughout his career, he has successfully developed SEO strategies for large companies, such as Ringier and the Ricardo Group – the largest e-commerce platform in Switzerland.