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Date: 30 June 2020 | 5 pm
Learn how to include search data into content creation and optimization.
In this talk, we’ll look at:
- How to create content that meets the expectations of your target audience
- How to use search intent to know what users want
- Learn how to identify relevant topics
- How to select the right type of content
Lisiane is Client Success Manager at Searchmetrics, the leading global enterprise platform in SEO analytics and Content Marketing. Before joining Searchmetrics, she was working at The Insiders, responsible for managing local and global Influencer Marketing campaigns for FMCG and Consumer Electronics companies (Samsung, Nestle, Panasonic). In parallel, Lisiane is Lecturer in Digital Marketing at Pearson College London.