Searchmetrics Reveals Strong Business Growth and Secures Additional Funding

Leading global digital marketing software company demonstrates more than 100 percentage growth over the last 12 months

November 10, 2014 – Searchmetrics, the leading global enterprise search experience optimization platform, announced that they have seen a 137% growth in orders in their core Enterprise Software business in 2014 compared with 2013. To help fuel additional growth, the company also announced it received an undisclosed amount of funding from its current investors, including Neuhaus Partners, Iris Capital and Holtzbrinck Digital, to fund both product development and support.

The company has seen an 80 percent increase in revenues, mainly fueled by the increase in new client engagements with companies such as homesearch.com, Amain.com and Sephora.

“Searchmetrics brings a wealth of big data that gives us the context to help improve our customers overall discoverability on many of their brand and product levels,” said SEO Director Andy Beatman of Havas Media, which supports clients such as Tyson Foods and Blue Cross Blue Shield. “We’re able to leverage the actionable insights to evolve both our customers desktop and mobile visibility.”

Searchmetrics’ recent product advancements were in anticipation of what businesses require to be discoverable via search and social channels, including:

  • Site Structure Optimization: This deep web crawl technology highlights a website’s most valuable pages in terms of engagement and conversion. Digital marketers who focus on optimizing these pages will be able to drive more revenue from their websites.
  • Content Optimization: Google’s Panda update put quality content front and center in search and they just keep getting better at identifying what content users want. Searchmetrics Content Optimization analyzes content on client and competitor websites and guides users on relevant topics and keywords to cover to improve visibility and relevancy.
  • Social Engagement: Social signals have a high importance when it comes to purchase decisions. Searchmetrics Social Engagement measures social signal impact in real-time, enabling marketers to monitor and optimize their campaigns.

“Ultimately we’re offering brands the context they need to drive consumer web traffic to their sites and the current momentum we are experiencing is a sign of how critical this type of analysis is to brands and their bottom lines,” said Tom Schuster, CEO of Searchmetrics. “The continuous confidence our investors have in our business and product, goes hand in hand with our continued sales and revenue,” said Schuster.

The company was named the 2014 best SEO software by the US Search Awards, one of the industry’s highest honors.

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