Online Workshop:
Why Content Marketer’s need to be their own SEO’s
A Content Marketing Institute Webinar

Why Content Marketer’s need to be their own SEO’s

As the intersection of the SEO and Content Marketing disciplines become more clear, the operating instructions for generating high performing content without SEO expertise remains to be created. Rushing to fill this gap are the usual mix of agency, software and process and much sorting remains. Be sure to save your seat today!

View On Demand!

An on demand version of the webinar will be made available 1 day after the live broadcast.


Live Webinar Details
Wednesday, July 26, 2017
10:00 AM EST (Eastern Standard Time)
3:00 PM BST (British Summer Time)

On Wednesday, July 26th, a panel of experts including the world’s foremost content marketing and SEO thought leaders will gather to discuss and debate how we’ve gotten to this point, what it means for content marketers, and how to integrate SEO practices into the content creation and optimization process.

During the webinar, you will:

  • Uncover the real ROI of content and why it’s driving change
  • Understand why SEO and Content strategies should be interdependent
  • Learn how to create content that ranks the way you need it to rank
  • Discover the tools and processes you can leverage to become your own SEO


About the experts:


Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc.
Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.

Marcus Tober, Searchmetrics

Marcus Tober Founder and CTO, Searchmetrics
In 2005, Marcus founded his first SEO company, which became Searchmetrics in 2007, and rapidly evolved the company to become a market leader in search analytics software.

A self-described Big Data and stats geek, Marcus is frequently asked to comment on trends in the industry. Every time Google makes a significant change to its algorithm—think Panda—or upsets the apple cart with ideas like secure search, Marcus is in demand.

Lukasz Zelezny, Head of Organic Acquisition, Social Media Speaker and SEO Evangelist
As the Head of Organic Acquisition for — a UK-based price comparison website with offices in London, Lukasz is responsible for the brands organic visibility, conversion rate, traffic and engagement.

Since starting his career in 2005, Lukasz has been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.