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#CMWorld presentation today!
What do Donald Trump, Amazon and BMW all have in common? Love ‘em or hate ‘em, they succeed by sticking to a simple strategy: know your audience. Billions of searches, billions of stories. If modern marketers want to rise above the competition, guesswork is no longer an option. Deep learning and powerful new tools are a must to develop online strategies and content for microseconds of customer decision-making. Searchmetrics founder Marcus Tober discusses how to get ready for the shotgun wedding of data and creativity.