Users of Adobe Experience Manager Can Access Searchmetrics Real-Time Insights To Drive High Performing Data-Driven Content Marketing
San Mateo – 09 March, 2015__Search and content optimization leader, Searchmetrics, has today announced a new integration with Adobe Experience Manager, Adobe’s market-leading digital experience management solution. The integration will help content marketers and authors create high-quality web content that reflects the way Google now delivers search results by analyzing the intentions behind searchers’ queries. The resulting content is highly relevant, delivers a superior online experience and ranks well in search engine results. The aim is to help companies create high-performing, data-driven content marketing programs to boost online traffic, conversions and sales.
Through the integration, content marketers and authors who use Adobe Experience Manager to create and deliver web content will access real-time insights and actionable recommendations from Searchmetrics’ new Content Composer software. This will help them create content that more closely meets the interests and needs of potential customers.
“With its Hummingbird algorithm change, Google is moving away from delivering search results based on matching keywords used in search queries. It now also tries to understand the context and intentions behind the words people enter into its search engine using semantic search techniques,” said Marcus Tober, Searchmetrics’ founder and CTO. “Google is always striving to deliver the most relevant content for each search made – and by understanding the meaning behind the words a searcher types, it is better able to deliver the most relevant answers. Our integration will help Adobe Experience Manager users stay ahead of the competition by providing advice to help them create content that aligns with these changes. Old practices, such as putting keywords into the title and body copy of your web content, are simply not enough anymore.”
Adobe Experience Manager users working with Searchmetrics Content Composer will see a new toolbar on their screens that delivers data and actionable advice following a real-time analysis of the actual content authors are working on at the time. This advice will be informed by Searchmetrics’ unique search database, which constantly analyzes semantically delivered search results for millions of search queries. All the advice will be available from within Experience Manager so that content producers save time by having information at their fingertips in one place without having to switch applications.
The advice provided through the integration will cover a number of areas, such as assessing how relevant the words in copy are to the topic being covered, and suggesting additional must-have aspects of the topic based on semantic analysis of search results. The technology also protects against copy being viewed as spam by Google by advising if there is similar or duplicate content elsewhere on the web. Further, authors are given suggestions about the ideal structure of content, such as text length and headlines—all delivered in real-time.
The advice helps content authors optimize the user experience across multiple devices to maximize content performance, traffic and revenue. It will reflect the fact that people have different intentions when they search on desktops, mobile and tablets, as well as acknowledging different devices and search engines may require content to be structured differently.
Through the integration, authors will also be shown the strongest competitors for their selected topics within search results, helping them identify aspects of competitor strategies to better optimize their own pages.
Adobe Experience Manager users will see a Searchmetrics optimization score that indicates how well the web content they are developing has been optimized – an indication of how well the page will perform in search results. They can improve this score by following the advice and insights delivered via the Searchmetrics toolbar.
“Search engines are now adept at recognizing web content that is valuable and useful to searchers. So not only is content that performs well in searches more likely to attract greater online views, it is usually of a superior quality and more engaging to human audiences. This means that today search performance is actually a great measure of content marketing quality and relevance,” said Tober. “The content performance and optimization insights that we deliver to users of Adobe Experience Manager are generated through our detailed understanding of search and our unique global database that is constantly analyzing how content on more than a hundred million web pages is performing in searches.”
The Searchmetrics Content Composer software, which is part of the Searchmetics Suite software, is underpinned by Searchmetrics’ continually updated database of global search and social data spanning 600 million keywords and over 100 million websites across major search engines in 134 countries and all major social networks. This is allied with Searchmetrics’ in-depth understanding of search engine algorithms and the factors that correlate with high search rankings. More about Searchmetrics Content Composer
Searchmetrics will be showcasing its Content Optimization Portal integrations with Adobe Experience Manager at Adobe Summit, the Digital Marketing conference, (March 9-13) at Booth 904.