SEO software market leader Searchmetrics will use proceeds to roll out products internationally.
Berlin, February 09 2010: Searchmetrics, leading vendor of SEO software and specialist in SEO analytics, takes a further step towards international expansion: Hamburg based venture capital firm Neuhaus Partners takes a stake in Searchmetrics and secures the financing of Searchmetrics’ expansion plans. The investment amount is not disclosed by the parties.
Searchmetrics already laid the ground for successful internationalization and is active in Germany, Austria, Switzerland and the US. It analyzes the leading Search Engines Google, Bing, Yahoo, Yandex and Baidu around the world and could win first clients in the US. Regular attendance and presentations at international conferences for Search Engine and Online Marketing built Searchmetrics’ strong reputation.
“After three years of successful work Searchmetrics as Search Analytics pioneer and market leader in Germany is optimally positioned for its international expansion.” says Frank Penning, CTO of Holtzbrinck Digital, who has accompanied Searchmetrics since its inception by eLAB and SEO expert Marcus Tober.
“Searchmetrics – as the first provider of integrated software solutions for SEO – has established a new offering which is used especially in large-scale enterprises and in more than 30 online agencies to date”, explains Matthias Grychta, Managing Partner at Neuhaus Partners. “Since there is no comparable vendor on the market at this point, the global expansion is the logical next step to take for Searchmetrics”.
“With Neuhaus Partners we found a partner and investor who is very experienced in software businesses. Neuhaus Partners does not only contribute financial support but also adds an excellent network to our business”, adds Dr. Horst Joepen, CEO of Searchmetrics.
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