Date & Timing: February 8th, 2018 from 9:30am
Event Location: De Kromhouthal | Gedempt Hamerkanaal 231 | 1021 KP, Amsterdam
Friends of Search offers its attendees access to the latest developments in the world of search featuring an international speaker line-up. The conference attracts experienced online marketers with emphasis on SEO and SEA allowing the search community to stay at the forefront of the latest search engine marketing developments.
Join Marcus Tober – Founder & CTO of Searchmetrics – at 14:50pm in Room 2 for his presentation on:
Marcus Tober, Founder & CTO, Searchmetrics
“Out with the Old, in with the Niche: Micro Ranking Factors for Micro Moments”
Clarence Seedorf won four Champions League titles. Marcus Tober has won zero. That’s two Champions Leagues on average, but if you put Marcus Tober in your football team, the results might not be what you’re looking for. The data set matters. With Google’s search results becoming more complex and data sets becoming larger and larger, it’s becoming harder and harder to see the trends you really need. Using the wrong data or analyzing it the wrong way will give you results that are at best useless, at worst misleading and dangerous for your company’s fortunes. Today, Ranking Factors are only valuable if based on a niche market and tuned to your users’ precise search behavior: Micro Ranking Factors for Micro Moments.