New Searchmetrics Funding Round Raises Total to $11M

Latest Infusion Led by Iris Capital!

Berlin, Germany – Jan. 11, 2011: Bolstering its role as a worldwide SEO software and search analytics market leader, Searchmetrics has secured new funding of $6.75M through Iris Capital and current investors. The latest round brings the company’s total monies raised to approximately $11M. Searchmetrics’ newest financing partner joins Holtzbrinck Digital and Neuhaus Partners in supporting the company’s continued international expansion. The deal was inked the end of December and is pending approval of German anti-trust authorities.

With the enlarged financial base – provided by Paris-based Iris Capital, a pan-European growth capital fund manager specializing in media, communication and IT, along with Holtzbrink Digital, one of Germany’s leading Internet investors, and Neuhaus Partners, one of Europe’s top venture capital groups – Searchmetrics is poised to broaden its global reach. In 2010, the Berlin-based Searchmetrics opened its U.S. headquarters and wholly owned U.S. subsidiary, Searchmetrics, Inc., in New York City and its U.K. headquarters in London, which are continuing the growth path established earlier in Germany, Austria and Switzerland.

In December 2010, Searchmetrics also launched Searchmetrics Suite 5.9, the latest version of its flagship cloud-based search analytics software for the enterprise that goes beyond traditional SEO tools by providing competitive insights and actionable recommendations for targeting SEO investments with predictable ROI. The new edition features Facebook Response Tracking, Unique Quick Analysis and Top Keyword Winners & Losers, to capture the growing competitive, social media and marketing needs of its customers.

“We have followed Searchmetrics’ successful trajectory in the SEO and SEM arenas for quite some time. As the company is providing innovative cloud-based solutions to global enterprises that help to identify their untapped search marketing potential, we believe that Searchmetrics is very well poised to capture a leading market position,” says Erkan Kilicaslan, Partner, Iris Capital.

“By teaming up with Iris Capital, one of the truly forward-thinking funding companies, we have found a like-minded partner that understands and appreciates the value of our search marketing focus and fully supports our global expansion goals,” notes Dr. Horst Joepen, CEO, Searchmetrics.

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