Conference Date: October 17th – 18th, 2016
Event Location: The Brewery, 52 Chiswell Street, London, EC1Y 4SD
SearchLove is a two-day conference that brings together some of the world’s leading thinkers in online marketing as marketing managers, SEO professionals, and business owners who are interested in finding out how to best take advantage of the latest online marketing strategies. The event focuses on examining best practices in search, analytics, content creation, optimizing websites, paid promotions and more.
Join Marcus Tober, Founder & CTO of Searchmetrics, at Search Love on 17th of October at 09:50 for his presentation on: “Why user-focused content is the death of ranking factors.”
With the evolution of machine-learning approaches, like RankBrain, coupled with the importance of content relevance, old-fashioned SEO tactics have died a sudden death – and traditional ranking factors are following suit. Today’s challenge for every digital marketer is to uncover specific user intent. In this session, you will learn how to meet the needs of your online audience by using data-driven technologies, and create the perfect content for every stage of the customer funnel.