How to Win Your Keyword Battles
As an SEO, have you ever felt like you’re fighting an uphill battle when taking on deep-pocketed competitors?
Wikipedia alone ranks at more than $1 billion in SEO value, giving anyone with less a massive hill to climb. The thing is, you may already have some big advantages over some of the biggest sites in the world.
Join our in-house competitive keyword expert, Sebastien Edgar, to discuss keyword strategies that’ll help you position your brand for max visibility on the SERP. In this technical SEO discussion, we’ll cover:
- Creative tactics to bypass the Wikipedias of the world & keep conversions high
- The keyword battles are worth your time — and those that are wasting your energy
- Capitalizing on your strengths
About the Speaker
Sebastien Edgar, In-House SEO at Searchmetrics
Sebastien helps Fortune 500 companies better optimize their web presence as an in-house SEO Specialist at Searchmetrics. With experiences leading SEO efforts for brands abroad (e.g. InterNations.org) and helping Silicon Valley startups kick-start their search efforts, he loves digging into analytics data to interpret and shape the story it tells. He’s also a regular contributor to the Searchmetrics blog.