Launching High-Performance Content:
How to Optimize for Success


Does the process of identifying what content to invest in feel a bit cloudy? Want to know how to find existing “low hanging fruit” that can produce immediate results?

With the right approach and tools, the process of identifying and optimizing content can be easy and scalable. What was once an unbearable task, can now be performed rapidly using search data with a tried-and-tested methodology.

Join Tyson Stockton, Searchmetrics’ Director of Services, and Marlon Glover, Content Services Team Lead, as they take you through a data-backed approach to optimizing content using real world, client case studies.


  • How an enterprise e-commerce company can prioritize and scale their content efforts
  • How a large publisher can use data to break through the competitive landscape
  • The process of easily identifying high potential content to inform your strategy
  • How to quickly optimize existing content to produce immediate results


Let Searchmetrics show you how optimizing your content doesn’t have to be a burden.

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Doug Bell, CMO, Searchmetrics, Inc.

Doug Bell
Chief Marketing Officer

As Chief Marketing Officer at Searchmetrics,
Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth. A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry.

Tyson Stockton
Director of Services

Tyson has over 10 years’ experience in the digital marketing industry. Prior to joining Searchmetrics, Tyson worked on the in-house side of the industry, managing the SEO and SEM efforts of 14 sports specialty eCommerce sites in the US, Europe and Australia. Over the last 3 years at Searchmetrics, Tyson has supported some of the world’s largest enterprise websites, including Fortune 500 and global eCommerce leaders. As Director of Services, Tyson manages the SEO services, content services, and client success teams at Searchmetrics.

Marlon Glover
Content Services Team Lead

With over a decade of experience in a career spanning the science and psychology of buying decisions, Marlon has led global awareness, lead gen, and nurturing strategies for a number of F500 organizations. As the Content Services Team Lead, Marlon works with our customers to identify new content opportunities, optimize existing content, and map search queries to their customers’ buying journeys.