Morpheus Media excels in service for luxury brands with Searchmetrics
Optimizes campaigns and reporting through powerful search analytics software
New York, August 1, 2013 – Interactive digital marketing agency Morpheus Media, a CREATETHE GROUP company, has signed up as a partner to use Searchmetrics’ online search and social analytics software to help strategic planning, campaign optimization and service improvement. The digital marketing agency, which offers solutions in the areas of SEO, paid search, analytics, social media, display, and affiliate marketing, will be leveraging Searchmetrics to support its 25 SEO clients with 14 staff currently using the software to plan, optimize and report on campaigns.
Founded in March 2001, Morpheus Media, is a leading full-service digital marketing and strategy agency for brands reaching high-end customers with relationships spanning across LVMH, Richemont SA, A&E Networks and The New York Times among many other leading brands. Its mission is to provide clients with marketing strategies and programs tailored to fit their needs, accountable to their goals and maintaining consistent brand guardianship.
“We selected Searchmetrics as it provided the perfect fit for our needs – now and in the future to give greater insight, more accurate information and detailed reporting capabilities to our clients,” said Shenan Reed, Chief Media Officer of Morpheus Media.
“Using Searchmetrics Suitegives us access to huge amounts of data that we can use to optimize our SEO, SEM and social programs, combined with features that make it simple to use across our business. What really impressed us was the company’s partnership approach – Searchmetrics was happy to take on board our feedback and adapt the tool to meet our needs.”
Morpheus Media views itself as unique with two distinct areas of differentiation. Firstly, the company builds teams surrounding brands, not disciplines. This allows for a team of dedicated multi-disciplinary experts to come together every day around a common client. Secondly, the digital marketing agency undertakes a deep brand immersion to understand goals, company history and vision.
Designed for both agencies and enterprise customers and built on an extensive knowledge of Search Engine Optimization (SEO), the Searchmetrics Suite is a comprehensive search analytics software that automates many aspects of SEO analysis, monitoring, optimizing and reporting. It provides search performance data and analysis relating to multiple domains to support campaign measurement and planning.
“Morpheus Media is 100% focused on delivering measurable success for its expanding customer base of clients such as Backstage, Newsday, The History Channel, New York & Company, AllSaints and South Coast Plaza, ” said Thilo Heller, VP Sales at Searchmetrics. “Excellent service is central to Morpheus Media’s activities, and our partnership will help them optimize their campaigns from strategy to reporting. As a near-neighbor in New York we’re delighted to be working with them, providing local support for them and their clients.”
More than 150 companies in 16 countries are already part of Searchmetrics’ global partner network, including many leading SEO and digital marketing agencies which use Searchmetrics Suite software and its search and social data to manage and maximize campaigns for clients.