Searchmetrics Announces New North American Vice President of Sales

Mike Dutter brings sales, marketing, and business development experience and a successful history of helping tech companies reach new heights in the market.

New York, NY – July 18, 2011: Searchmetrics, the world leader in search analytics software, today announced that it has appointed Mike Dutter as the company’s new vice president of sales for North America.

“Mike’s proven sales leadership experience makes him the ideal person to expand Searchmetrics’ customer base in our fast growing North American market,” said Dr. Horst Joepen, CEO, Searchmetrics. “His significant experience in sales and management will be a valuable asset as we continue to grow our presence.”

From signing top digital agencies such as Zeta Interactive, to partnering with Adobe and integrating Searchmetrics’ search analytics data with Adobe SearchCenter+, to including country-specific data for Canada in all leading search engines and in both official languages, Searchmetrics continues to expand its North American market and deliver high-value solutions to new and existing customers. In addition, the company recently completed a $6.75M round of funding – led by Iris Capital which specializes in media, communication and IT – to help it continue broadening its reach.

“I’m truly excited about joining Searchmetrics. With the growth of the North American team, we now have the capability and infrastructure to take a strategic approach to new customer acquisition within several key verticals,” said Dutter. “Searchmetrics provides significant ROI to our customers, allowing them to maximize the efficiency and effectiveness of their SEO initiatives, and our North American team is ramped and ready to deliver.”

With the addition of Dutter, Searchmetrics anticipates providing even more clients with access to its online database comprised of 25 million keywords/55 million domains and 92 search engine/country combinations.

“Our North American team coupled with the continued optimization of the Searchmetrics Suite allows us to offer a solution to North American companies that none of our competitors can match. The consistent growth of SEO and SEO tools in this market provides a significant opportunity for Searchmetrics to bring scalable solutions to a growing number of organizations, and we are ready for the challenge,” added Dutter.

Dutter comes to Searchmetrics from iCIMS where he served as vice president of sales.  Prior to that, he held a number of positions at and Careerbuilder, LLC. He will be based out of Searchmetrics’ North American headquarters in NYC.


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