Relying on SEO in Uncertain Times

In light of the recent pandemic, there is an ever-growing need for brands to defend their online visibility and proactively adjust their marketing strategies. But what can digital marketers specifically do to put their companies in the best position during these times of uncertainty?

In this webinar, our experts will breakdown the current landscape and look at the essential tactics businesses need to take to be adaptable to the changing market and set themselves up for success.

Doug Bell, Chief Marketing Officer, Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice President of Client Services and Account Management discusses the current uncertainty in the marketplace and what digital marketers should do to not only survive but thrive.

Join us on the following topics and learn:

  • Fortifying your digital foundation – Is it time to be creative or focus on the fundamentals?
  • When to mindful of when to cut and when to invest in digital
  • How to evaluate Paid vs. Organic marketing priorities?
  • What are the pitfalls to avoid
  • What to do to come out stronger


Register now to listen to the webinar OnDemand.

Doug Bell, CMO, Searchmetrics, Inc.

Doug Bell
Chief Marketing Officer

As Chief Marketing Officer at Searchmetrics, Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth. A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry.

Tyson Stockton
Vice President of Client Services and Account Management

Tyson has over 10 years’ experience in the digital marketing industry. Prior to joining Searchmetrics, Tyson worked on the in-house side of the industry, managing the SEO and SEM efforts of 14 sports specialty eCommerce sites in the US, Europe, and Australia. Over the last 3 years at Searchmetrics, Tyson has supported some of the world’s largest enterprise websites, including Fortune 500 and global eCommerce leaders. As Vice President Client Services and Account Management, Tyson manages the SEO services, content services, and client success teams at Searchmetrics.

Jordan Koene, CEO, Searchmetrics, Inc.

Jordan Koene
SEO Strategist and Advisor

Jordan Koene is an SEO Strategist and Advisor at Searchmetrics. Prior he was the CEO, where he worked with enterprise businesses to provide SEO and content strategies that maximize the value of their marketing mix, using best-in-class search technology. Jordan has presented at industry events around the world, including SMX, Pubcon, and the Digital Summit series. Before joining Searchmetrics, Jordan led the eBay SEO team, where he developed and executed their SEO marketing programs.