Searchmetrics appoints former SAP Group VP to senior sales role

Roy Satterthwaite will provide sales leadership for fast-expanding search and content optimization leader

San Mateo – 02, March, 2015__Searchmetrics the leader in Search and Content Optimization, today announced the appointment of Roy Satterthwaite as Senior Vice President of US Sales. Technology industry veteran Satterthwaite has held senior management positions at SAP, where he was group vice president of the North American analytics and data platform team, and Opera Software, where he was senior vice president for the Americas. He joins from Turn Inc, a leading digital marketing hub provider where he led sales, working with leading brands to improve their programmatic advertising results.

In his new role Satterthwaite will focus on developing business, including accelerating sales in the high growth US market, with leading brands and agencies. Searchmetrics, whose software is used by brands and agencies such as eBay, Symantec, iCrossing and Havas Media, enables organizations to better understand, manage and measure their search and content optimization strategies through its industry leading platform, commitment to customers and continued product innovation.

“Search is evolving and is now a business imperative for organizations looking to increase online revenues,” said Satterthwaite. “Searchmetrics has already built a strong leadership position in the fast-growing search and content optimization market and I’m convinced that I can help accelerate growth and increase the US customer base, particularly by targeting Chief Marketing Officers and the enterprise market.”

A pioneer in web marketing and eCommerce, Satterthwaite was also an analyst in the consumer eCommerce industry practice at Gartner, the world’s leading information technology research and advisory firm. He has an MBA from Columbia University’s Graduate School of Business (New York City).

“Roy’s arrival enables us to continue the rapid evolution of Searchmetrics in the Americas,” said Marcus Tober, founder and CTO of Searchmetrics. “US sales grew significantly last year and we are poised to expand further in 2015. I am sure that his skills, experience and executive presence will propel the US organization to even greater heights and enable us to achieve our ambition of dominance of the Americas search market.”