Date: 03 September 2020 | 9.45 BST / 10.45 CEST | Opening
Location: SaasDay online
‘Location, Location, Location’
for your Digital Storefront
No one in brick and mortar retail assumes that they can just put their store anywhere and that people will come. Yet in ecommerce, we see this behaviour all the time. People assume that the most important thing is their advertising, but this misses the point entirely.
In this session, hear from Searchmetrics CEO and Searchmetrics Marketing Director EMEA on the topic of digital merchandising.
Are you metaphorically placing your store on a back street with two mannequins in the window and expecting results?
Join us for a lively discussion about the digital landscape for organizations aiming to be found online… not just found online but found where it counts.
Is your business placed in a digital backstreet?
- Measuring what really matters – beyond impressions and clicks
- How content is the digital version of shop window merchandising
- How businesses need to think about their marketing decisions from a different perspective.
SaaSDay | Software as a Series #2
The SaaSDay is taking place for the second time this year after we have had amazing feedback from our attendees in the DACH region, we decided to give it another shot and host another SaaSDay with our Software as a Series edition in English. We will give you insights on the latest topics, trends and products from our SaaSDay partners Meltwater, Searchmetrics, Sendinblue, Usercentrics, Uberall and our guest speakers. Get your popcorn ready and enjoy presentation series. We promise you that you will get brand new insights and learnings. Save your spot right now!
The Hitchhiker’s Guide to the Email Marketing Galaxy
Bert Winterfeld, Sendinblue
A brief, yet educating journey through email marketing. From address generation and deliverability to marketing automation. Full of best practices and a sense of humor.
About the Speaker:
Bert has been hanging around in that online marketing thingy since 2010. With a passion for various channels like SEO, CRM and email marketing, he helped several SaaS companies to gain traction and generate leads that convert into customers.
‘Near Me’ 360: The Groundbreaking New Way to Measure Your Digital Readiness for the Customer Journey
Paul O’Donoghue & Ilinca Parlog, Uberall
‘Near Me’ 360 is completely different from anything else in the location marketing space currently. It measures your readiness score for the 360 degree customer journey – and how it impacts your online and offline performance. When you use ‘Near Me’ 360:
You measure the accuracy, consistency and completeness of your business listings
You check your location visibility, engagement and whether you are doing enough to maximise your own 360 degree customer experience
You benchmark yourself against competitors in your industry
Paul O’Donoghue and Ilinca Parlog will demonstrate the brand new tool we have developed and show how you can use it to be on top of your customer journey from now on.
About the Speakers:
Paul is VP Solution Engineering at Uberall, and is a digital marketing, product and solution engineering specialist with over 20 years’ experience within both client and agency environments. During his career Paul has created, implemented and managed digital marketing, sales campaigns and strategic initiatives for Fiat, Jaguar Land Rover, PC World, Curry’s, The Open University, FIA (Formula One), Centre Parcs, Premier Foods, Cadburys, Philips Healthcare, Skoda, Burberry and Whitbread PLC, to name a few. His role in many of these campaigns has not only been to manage implementation and activation, but to provide high level strategic council and strategy to drive campaign and customer engagement (ROI) success.
Ilinca is a Group Product Manager at Uberall with over 7 years of passion for building products in fast-growing tech companies. Previously, she worked at the mobile-first bank N26 and had various experiences in strategic consulting and auditing.
Building better audience personas using social media data
Perri Robinson, Meltwater
Being a great marketer and driving actual ROI means understanding your consumers better than anybody else. Since consumers come from all different backgrounds with different beliefs and value systems, this means there’s no one-size-fits-all marketing strategy that resonates with everyone. So, what do we do about it? We use social media data to craft much clearer and consolidated audience persona profiles! Tune into this talk to discover how you can do the same.
About the Speaker:
Perri is a commercially driven marketer with almost a decade of experience supporting global brands with PR, social media and marketing strategies. In her current role as the EMEA Enterprise Marketing Manager for Meltwater, she manages the full demand generation lifecycle; from campaign design, execution, analysis, reporting and sales enablement. Having worked both in-house and agency side, Perri has a strong understanding of translating business objectives into ROI and her speciality lies in developing, implementing and managing programmes that optimise customer journey touch points and drive marketing revenue.
Whistleblowing in Organisations – Understanding the Impact
of web-based Compliance Software
Kai Leisering, Business Keeper
At least since the revelations of Edward Snowden and WikiLeaks founder Julian Assange, the term “whistleblower” is no longer a foreign word for most people. They are often envied for their courage to bring to light grievances and illegal activities and overcome their fear about negative consequences. However, these consequences can be very serious for whistleblowers, such as a termination without notice, as many countries still do not have comprehensive whistleblower protection or important laws, e.g. the new EU Whistleblowing Directive, have not yet come into force in the EU states. How can whistleblowers be helped?
The implementation of a web-based whistleblower system is one of several ways to help uncover possible risks and at the same time guarantee a confidential transmission of information as well as a protected dialogue with the anonymous whistleblower. Whistleblower systems are thus among the most effective instruments for preventing and investigating corruption and maladministration and therefore not only help whistleblowers but also make sure that companies are protected from damage as well. How whistleblower systems work and why they should be part of every organisational compliance culture, will be pointed out in this presentation.
About the Speaker:
Kai was born 1966 and was awarded his business administration diploma in 1995. In his capacity as Managing Partner of a medium-sized business consultancy and subsequently as a Co-partner at a leading Berlin IT systems company concerned with corporate software, Kai Leisering has always been concerned primarily with analysing existing processes and developing new strategies. Internationally, Kai Leisering successfully helped to set up a worldwide network of company advisors, tax advisors, and auditors during this time and acted as Head of ICT for the network. A consistent sales-based approach aimed at developing long-lasting partnerships is what shapes his business activities and as a result he now has a large network of contacts at his disposal. As a Director at Business Keeper AG Kai Leisering is responsible for marketing the BKMS ® Compliance System. He thereby helps companies to establish highly effective mechanisms which help to uncover faults early.
Jana Krahforst, Usercentrics
About the Speaker:
Jana studied law at the University of Passau until 2018. During her studies she worked in the field of public procurement and medical law at the Brandenburg Medical Council in Potsdam. She also worked as a research assistant for the Munich-based law firm Mattil & Kollegen that is specialised on banking and capital markets. Since 2019, she is Head of Legal at Usercentrics.