Tuesday | May 3, 2016 | 11:45 AM EDT
“Illuminating Consumer Intent Without Old-Fashioned SEO Tactics”
Marketers used to be very tactical when it came to the optimization of a website for search. Why? Because search engines weren’t as sophisticated as they are now! Search engines now feature machine learning methods and ways to evaluate the usefulness and meaning of content. Marketers now face new challenges to have great performance in search. The days of simple ranking factors are over.
During his session Marcus will discuss data-driven methods to illuminate consumer intention, content relevance and share new insights on how data can be used to create content that is more relevant and successful.