Searchmetrics and Adobe Offer Insight into Managing Paid and Organic Search

July 14th Webinar Helps Marketers get the Most out of Search Campaigns.

New York, NY – July 13, 2011: Searchmetrics, the world leader in search analytics software, today announced a free webinar that looks at how marketers can measure, analyze, and optimize both paid and organic search campaigns in a single place, using a common underlying data set. The webinar will be held on Thursday, July 14th at 10 a.m. PDT/1 p.m. EDT and all interested search marketers are encouraged to register here:

Bill Mungovan, the Senior Director of Visitor Acquisition, Omniture Business Unit, Adobe Systems Incorporated and Dr. Horst Joepen, CEO of Searchmetrics, will discuss the relationship between PPC and SEO, and how each affects the other.  Participants will learn how understanding and optimizing the synergies between PPC and SEO can help maximize the overall ROI of marketing campaigns.

“SEM campaigns are a complex process that require managing both PPC and SEO in order to ensure the greatest return on investment,” said Searchmetrics’ Joepen. “However, there is a way to make overall programs more efficient – simply by analyzing the performance of keywords and phrases.”

Webcast attendees will learn:

  •     How to optimize the ROI of SEM campaigns with a 360° view on SEO and AdWord campaigns.
  •     How to automate paid bids based on fluctuations in organic rankings.
  •     How the recent integration of Adobe SearchCenter+ and Searchmetrics enables marketers to measure their combined paid and organic search results.

For questions, please do not hesitate to contact us.