Leading Search Analytics Expert Reveals How to Avoid ‘Overdone’ Optimization at Panel, First to Provide Glimpse into Winners and Losers of International Panda Update.
SAN FRANCISCO, CA, August 15, 2011: (SES San Francisco Booth #216) — Searchmetrics, the world leader in search analytics software, announced today that CEO Dr. Horst Joepen will be featured on the SES San Francisco panel “SEO 2.0 Less is More” at 9 am on Thursday August 18 with co-presenter Dave Naylor, Bronco and Moderator Danny Goodwin, Search Engine Watch. Searchmetrics invites SES attendees to check their SEO score live at booth #216 using the Searchmetrics visibility index and enter to win a free 6-month Searchmetrics account.
Searchmetrics’ CEO Horst Joepen will reveal the specific examples of overdone SEO, and how to know if you are a candidate for being hit by the next Panda update. Searchmetrics is the first company to analyze the impact of the International Google algorithm changes, which took effect on August 12, and has recently published their findings on the Searchmetrics blog located here. Joepen will be discussing this latest data, including the winners and losers of the update, during his panel presentation.
“Attendees at SES San Francisco should recognize that the goal of staying ahead in the search world will always be a challenge,” said Dr. Horst Joepen, CEO, Searchmetrics. “The key is to leverage SEO to improve your offer rather than to play tricks – this is the important thing we are seeing with organizations that have and will continue to succeed through the recent Panda updates and in the future. Our technology can quickly determine the ‘winners’ and ‘losers’ in any given update but more importantly we have evidence about the best practices for successful optimization and we’re looking forward to sharing them at the conference.”
About Dr. Horst Joepen
Horst Joepen is responsible for general management and strategy at Searchmetrics, the leading provider of integrated Search Analytics software. He has a broad background in Internet and software technology and is a successful software entrepreneur in online marketing, CRM and IT security markets. At Searchmetrics he has been pioneering with his team the market for Search Analytics and gained highest attention for their Search Performance Index data around Google algorithm updates. He has been quoted in the world’s leading publications like the New York Times, Le Monde and The Guardian. Dr. Joepen has authored numerous articles in IT publications and is a frequent speaker on SEO tools and trends at search marketing events.
SES San Francisco is one of several events to take place during Connected Marketing Week, August 15-19, 2011. More than 6,000 marketers and agency professionals are expected to gather at Moscone West in downtown San Francisco for the largest search marketing conference on the West Coast.
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