Integrated digital marketing dashboard provides web, mobile social media and now SEO metrics
Paris, France – 31 May 2011: Search analytics software specialist, Searchmetrics, is supporting its expansion into France by partnering with the country’s leading enterprise level, web, mobile and social media monitoring and analytics provider, AT Internet.
As part of the pan European partnership, which is initially focused in France, the two companies have integrated their products to enable key Search Engine Optimisation (SEO) performance data from Searchmetrics to be accessible within AT Internet’s online software.
Mathieu Llorens, CEO of AT Internet said: “Our integration with Searchmetrics means customers can see a dashboard view of their search engine performance data – including up to date keyword rankings, search volumes and a variety of SEO scores – along with the wider online marketing analytics information we provide on our platform.
“This joined up view of web, mobile, social media and now SEO metrics means digital marketers can view all their important data in one place, making for faster, better decisions.”
Searchmetrics, which is headquartered in Germany, and has a growing presence in the US and UK, has recently opened an office in Paris. Its partnership with AT Internet includes a programme of joint sales and marketing activity, kicking off with taking a joint booth at Search Marketing Expo in Paris (SMX Paris 6th & 7th June 2011 – Les Salons Hoche). The two companies will be running a number of special show promotions, including a 50 per cent off discount for a three month licence for their integrated product, AT Connect Searchmetrics.
Horst Joepen, CEO of Searchmetrics said: “This partnership is the perfect foundation to help us launch Searchmetrics in France and build a successful presence. AT Internet is an established, well respected supplier of high quality, enterprise level web monitoring and analytics data. Our products are complementary, which means the partnership makes sense for both companies and for customers.”
Both AT Internet and Searchmetrics deliver their analytics and measurement data to customers as Software as a Service (Saas) offerings. AT Internet’s solutions are designed to help customers measure, monitor and analyse their web sites and support their digital marketing. The company has its head office in France with offices in Germany, UK, Spain, Canada and a presence in other countries through partnerships.
Searchmetrics’ search analytics service is designed to help enterprise SEO professionals and online marketers maximise their organic and paid search marketing campaigns. It automates many aspects of SEO analysis, monitoring and reporting, enabling better, smarter decisions about where and how to invest search budgets to attain top positions within the popular search engines. Investors in Searchmetrics include Paris-based Iris Capital, a pan-European growth capital fund manager specialising in media, communication and IT; leading European venture capital firm Neuhaus Partners; and Holtzbrinck publishing group.
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