Unwrapping the Secrets of SEO:
Understanding the Basics of Semantic Content Optimization
As an online marketer, SEO or content writer, your ultimate goal is to make sure whatever you create for online audiences will perform as expected. That could come in the form of user signals, higher rankings, social shares – or conversions. The goal of content optimization is exactly that – to make sure your content connects in moments that matter when users are looking for information via search engines.
View on demand to learn the basics of semantic content optimization with actionable insights on how to increase the relevance of your content.
Presented by Sebastien Edgar, In-House SEO Expert
Sebastien helps Fortune 500 companies better optimize their web presence as an in-house SEO Specialist at Searchmetrics. With experiences leading SEO efforts for brands abroad (e.g. InterNations.org) and helping Silicon Valley startups kick-start their search efforts, he loves digging into data to interpret and shape the story it tells. He’s also a regular contributor to the Searchmetrics blog.