Formerly regarded as conflicting disciplines, Search engine optimization and conversion rate optimization perfectly complement each other today. In our first Facebook Live Stream, conversion expert Nils Kattau and SEO specialist Malte Landwehr are going to answer the question of SEO, CRO and userfriendliness.
Nils Kattau has not only performed more than 1.800 A/B tests but also built the second largest conversion agency in Germany. Today, he helps companies to increase their sales and leads as a conversion consultant and lavished his time on several own projects. Amongst these, Nils brought OMLIVE, THE Online Marketing Conference in Summer 2017 in Berlin into being and shares his knowledge in articles, at conferences and via his very own live stream.
Malte Landwehr is Senior Product Marketing Manager at Searchmetrics. Looking back on more than 10 years in digital, Malte knows search and content marketing in all it’s diversity – from operating his own affiliate website to the strategic digital consultation of global corporations.
In his time off, he devotes himself to his Netflix and Kindle addiction.