Download Marcus Tober's presentation now:
Conference Date: 29 January 2020
Event Location: Comwell Kolding | Skovbrynet 1 | 6000 Kolding, Denmark
With a sharp focus on search engine optimization and an eye for future challenges, SEOday is one of Denmark’s biggest Search conferences. Through participating, you will be able to meet experts and practitioners from both Denmark and abroad, networking and sharing knowledge with other experts in the SEO sector.
Join Marcus Tober on this occasion and don’t miss out
on his presenation from 16:20 – 17:00!
Why SEOs think more about product managers and vice versa
SEO has become so overlapped with business purposes, development, user experience, marketing, PR etc. SEO need to step up and see their tasks in a more strategic way. But often they are placed in the wrong department or lack the chance to communicate what they try to achieve. In this session Marcus will use typical product management tactics to help SEOs step up and achieve more. He will use fresh data to highlight why SEO matters so much, and people should start to listen.
Chief Innovation Officer
About Marcus Tober:
Well known in SEO circles as an innovative thinker, Marcus founded his first SEO company in 2005, which became Searchmetrics in 2007, and rapidly evolved it to become a market leader in search and content analytics software. In 2016, he was named European Search Personality of the Year at the European Search Awards.
As a self-proclaimed big data and statistics geek, Marcus is often asked to comment on recent trends in the industry, such as the ever-changing google algorithms. Since 2019, Marcus leads the Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO) focusing on market leading innovations and ideas.