German SEO specialist Searchmetrics opens US presence

Enterprise Sales Executive Erick Waggoner will lead Searchmetrics office in New York

Berlin/New York, June 08, 2010: German based Search Engine Optimization (SEO) company, Searchmetrics announced today the opening of its first US office. Effective June 1st Searchmetrics, leading provider of high-end search analytics software, has established Searchmetrics, Inc. as a US corporation. The task of the New York operation is to start extensive marketing activities and sales operations for Searchmetrics’ SaaS SEO software services in North America. The opening of the US office is the logical answer to the high demand experience at this year’s SES in New York.

All US operations will be led by Erick Waggoner, who joined Searchmetrics effective June 7th, 2010 as Vice President of Sales North America. Mr. Waggoner previously held Director of Sales positions for several US based companies – most recently at Code Green Networks, McAfee, Reconnex, and Vericept. Mr. Waggoner played a key role in dramatically increasing revenue, market presence, and customer base for these companies. He plans to leverage his experience with start up organizations and focus attention on building sales volume and market penetration of Searchmetrics within the US.

Searchmetrics already has a strong portfolio of existing US customers including the New York based online marketing agency, MediaWhiz.

“After several years in the highly competitive IT Security market, I am excited about this opportunity in the Search Marketing space”, states Mr. Waggoner. “From initial conversations with prospects I see a very high demand for the professional, enterprise grade solution that Searchmetrics has developed in a market that is currently determined by many fragmented, low end point solutions. With the Searchmetrics product we have the opportunity to create and form this market segment.”

“The new office in New York brings us another step further towards our vision”. Says Dr. Horst Joepen, CEO of Searchmetrics. “The US expansion opens an enormous new market for us and with Erick Waggoner driving our US operations we will very soon realize our goals.”

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