Webinar:
From Dinosaur to Unicorn – Part 3
Online Revenue for Publishers

This is part III of our webinar series:

Digital Disruption
From Dinosaur to Unicorn!

This is the third out of a series of 3 webinars all dealing with the topic of Digital Disruption. Please also check out the other two via the menu below – you can register for all three right away!

 

Thursday, 14.02.2019

10:00 AM – 11:00 AM (GMT) [11:00 AM – 12:00 PM (CET]

From Dinosaur to Unicorn – Part 3:
Display advertising for publishers is dead – 5 new ways of turning content into revenue

Do you remember when Google was being run from Larry Page’s garage and ads were a license for publishers to print money?
Stop dreaming! We are now in the era of meagre click rates, adblockers and falling print circulations. To keep up with the pack, you need a fundamental change of mentality. You need to identify new revenue streams e.g. in the form of native advertising, effective lead generation and content commerce.

In this webinar, you’ll learn:

  • why transferring approaches directly from the analogue to the digital sphere makes zero sense
  • what it means to go from “publish and forget” to continually updating content
  • how you’re able to discover new revenue streams like Native Advertising or Content Commerce (Brand Studio)

 

Our team of experts for this webinar:

Björn Beth

Björn Beth
Director Digital Strategies Group

Svetlana_rund.png

Svetlana Stankovic
Team Lead SEO Consulting, Searchmetrics

Register now and learn:

This is a webinar series – so learn more and register for the other webinars too!

  1.  From Dinosaur to Unicorn – Part 1:
    How traditional enterprises can use digital transformation to avoid extinction
    Register for Webinar 1 now!
    .
  2. From Dinosaurier to Unicorn – Part 2:
    Pick your battles – stand out as a unicorn alongside the eCommerce giants
    Register for Webinar 2 now!
    .
  3. From Dinosaur to Unicorn – Part 3:
    Display advertising for publishers is dead – 5 new ways of turning content into revenue
    (This webinar)
    .

No time? Register anyway and we’ll send you the recording.