Every year, more and more money is being spent on the production of digital content but less than 80% of this content actually reaches its target audience. With a content audit, you can discover your “dormant” potential. Whether you are planning a website relaunch, a new strategic direction or changes in your business and/or marketing goals – there are enough times when it makes sense to optimize the performance of your content.
In this webinar, you will learn:
- Why a content audit is useful
- What the main aims of a content audit are
- Which relevant components make up a content audit