Conversion Optimization
– Tips & Tactics For More Website Success

Watch the recording of the webinar now:


As our experts couldn’t answer the questions from the webinar due to the limited time, we recorded an additional video.
In this video they answer all of the questions from the audience:

Recording of Wednesday, 27/11/2019

In this webinar, Conversion Specialist Nils Kattau will show you easy-to-adapt optimization tactics from more than 15 years of working with the world’s leading brands – such as Airbnb, ebay, Paypal, Amazon Audible, Facebook, and many more. Everything tested and proven. No bullshit.

Tune in, if you want to know:

  • How to optimize your website the right way.
  • How to take control of where people look.
  • How to find the right words to convince more people.
  • What’s important within the first seconds after a visit.
  • How to create strong value propositions – 100% customer-driven.
  • How to write irresistible calls-to-action.
  • How to set up your first A/B-test.
  • And much more.

Our team of experts for this webinar:


Nils Kattau
Conversion Specialist

About Nils Kattau:
Nils Kattau is one of the leading conversion optimization experts. Since 2004, he has run 2,000+ A/B/n-tests for more than 300 companies and built one of the biggest agencies specialized in conversion optimization. Since leaving his agency in 2016, he’s been focusing on his own projects and online marketing events. He is co-author of several books about conversion optimization, online marketing, and growth hacking. Each year, he speaks on the stages of many popular conferences and well-known companies. Nils frequently shares his knowledge in webinars and social media. Also, he is the CRO university lecturer for Google’s first European Digital Marketing Degree.
Nils works with brands like Facebook, Airbnb, PayPal, Amazon Audible and ebay with the goal to improve their conversions or knowledge in the field.


Malte Landwehr
VP Product at Searchmetrics

About Malte Landwehr:
Malte Landwehr is the VP Product and a member of the leadership team at Searchmetrics. He joined the company in 2015 and held different roles in Marketing and Product Management. Malte has a background in computer science and social network analysis. He is obsessed with data and regularly shares insights at conferences all over Europe. When not working, you can find Malte blasting trashy music in the Searchmetrics in-office gym, hiking, eating, or binging Netflix. He is also an expert in taking mirror selfies.