Webinar :
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Universal ranking factors once served as an effective guidepost for search and content best practices. Today, it’s on life support.

Now, a new generation of machine learning-driven technology is evolving to provide on-demand, domain specific ranking factors.

Learn how this new technology is shaping the future of SEO and empowering a new generation of marketers.

Join in the discussion and learn:

  • How to make the most of the ranking factors information that’s currently on the market
  • How to gain early access to next generation ranking data
  • Which next generation ranking factors to pay attention to and which to ignore
  • The roadmap to custom ranking factors and how it’s likely to evolve


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Jordan Koene, CEO, Searchmetrics, Inc.

Jordan Koene, CEO Searchmetrics, Inc.

Jordan Koene is the CEO of Searchmetrics where he works with enterprise businesses to provide SEO and content strategies that maximize the value of their marketing mix, using best-in-class search technology. Jordan has presented at industry events around the world, including SMX, Pubcon, and the Digital Summit series. Prior to joining Searchmetrics, Jordan led the eBay SEO team where he developed and executed their SEO marketing programs.

Tyson Stockton, Director of Services

Tyson Stockton, Director of Services

Tyson has over 10 years’ experience in the digital marketing industry. Prior to joining Searchmetrics, Tyson worked on the in-house side of the industry, managing the SEO and SEM efforts of 14 sports specialty eCommerce sites in the US, Europe and Australia. Over the last 3 years at Searchmetrics, Tyson has supported some of the world’s largest enterprise websites, including Fortune 500 and global eCommerce leaders. As Director of Services, Tyson manages the SEO services, content services, and client success teams at Searchmetrics.