Recording from 21.08.2018
Winning “Position 0”: How to target and achieve Google Featured Snippets
Featured Snippets are one of the best SEO “hacks” of 2018. Winning them instantly takes you all the way to the top of the organic results – which therefore is often called “Position 0”.
This means that if Google sees your result to be the best solution to someone’s problem, you can instantly take over your competitors. Thus, winning Featured Snippets can significantly boost your traffic and brand awareness, as well as uplifting conversions.
Based on her research and successes on the Sixt rent a car domains, this webinar will teach you how you can find and target Featured Snippet opportunities, earn them for good, and maximize their performance.
Join us to learn all about:
- Creating factual and well-structured answer content that serves the user’s needs
- Identifying Featured Snippet keyword opportunities
- Integrating question-relevant Structured Data
- Enhancing your existing Snippets to maximize CTR
- Tracking your generated Snippets
- Successful case studies from the Sixt domains
Izzi Smith is the UK & USA SEO Manager for Sixt rent a car, where she is able to freely test innovative SEO strategies across multiple international domains. She’s a huge SEO nerd, but is especially passionate about Structured Data, UX Optimization, and technical SEO. At the 2018 IntSS Munich she was named “Best Speaker” and her efforts triggering transactional Featured Snippets won Sixt the award for “Best SEO Campaign” at the 2018 SEMY Awards. Originally from Manchester in England, she moved to work at Sixt in Munich three years ago to pursue her love of SEO and beer. When she’s not obsessing over enriched Search Appearance, in her free time you’ll usually find her frequenting Munich’s beer gardens and attending Online Marketing meet-ups.
Malte Landwehr is the Director for Product Marketing and Product Solutions at Searchmetrics. He has more than 10 years of experience in search marketing and it a regular speaker at conferences across Europe. Before joining Searchmetrics, Malte worked as a project manager and consultant for digital strategy at a management consultancy. Before that he was involved in research projects with/for IBM and Vodafone in the areas of Social Network Analysis and Social Media analytics. And once upon a time Malte founded an SEO agency and sent 30 interns to Crete for 3 months to learn SEO and build websites.