Optimising new and existing content to improve over-all domain performance.


In you will learn about:

Keyword Research How you can do Keyword Research without an SEO and identify high cost Keywords

Content Gaps  How to easily identify opportunities that you can quickly capitalize on and see what your competitors are ranking for that you are not

Competitor What type of content your competitors are putting out and how to benchmark your content against them

Topical Clusters  How to map out topic groups and identify seasonality between them

Content Creation  Using content gaps & competitor analysis to create new content or optimise existing content in your domain.

Quality Content

  • Generates High CTR – Google considers your CTR as an important factor to rank your website – the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.
  • Helps You Generate Backlinks – One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.
  • Allows You to Incorporate Keywords – Quality content is the only way to make sure that you can strategically use your keywords. This will help you compete with other brands from your industry.
  • Provides a Great User Experience – SEO involves various strategies such as generating backlinks, writing quality blog posts and using good keywords. It also involves creating a website that has a good structure that users can navigate easily, optimizing your robots.txt files, and writing good meta tags.


Devon Thomatos
Account Executive, Sales

Devon is an Account Executive at Searchmetrics and loves helping people plan, strategize and find gaps in the market. He has spent the majority of his career in South East Asia working with start-ups and enterprise sized clients across the globe, gaining experience in areas such as growth marketing and sales.

Shoby Mohanlal
Account Executive, Sales

Shoby Mohanlal is an Account Executive at Searchmetrics in the UK. He has an extensive amount of experience in Search Engine Marketing working in an Agency, Client-side and for a Vendor (SaaS) throughout the last 8 years. Shoby has a degree in Marketing which helps him build the foundations of understanding the importance of Digital Marketing and becoming an expert within the field throughout the years.