Far too much content is still being produced that is still far too generic. It fails to consider the needs and interests of its target audience – rendering it irrelevant. The creation of personas is an effective method for addressing target audiences more closely. This helps content marketers to develop their strategies, identify topics and produce successful content.
In this webinar, you will learn:
- What personas are and what goes into them
- What the difference is between target audiences and personas
- How you can create your own personas