Searchmetrics Webinar: Measuring Search and Content Efforts

As search and content are growing closer together, relevant content, tailored to the user intent, becomes one of the primary drivers of visibility, traffic and turnover.

How do we, as online marketers, SEO specialists and content strategists measure the success of our efforts at the interface of data and creativity?

Watch the webinar recording to

  • learn about the most important KPIs for SEO and web-content
  • experience a data-driven approach to content marketing and
  • get actionable insights and hands-on advice for your online success

Aleyda Solis, SEO Consultant, Orainti

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 80 conferences in 20 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”).

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands to startups in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Jo Turnbull, Searchmetrics

Jo Turnbull is Senior Account Manager at Searchmetrics, working with our key clients from small brands up to multinational agencies. She is a CIM qualified Chartered Marketer with over 9 years’ experience in website design, development and online marketing. She has worked agency side, client side and freelance in the search industry.

Jo is the organiser of Search London, a networking event which she has been running for nearly 7 years aimed at individuals in PPC, SEO and Social Media. She is also the editor for the award-winning State of Digital blog, as well as running her own site, SEO Jo Blogs. Jo caught the travel bug from a young age while living abroad during her childhood. She still travels often and shares her tips and places to visit on a budget, on her site,