Recording from Tuesday, 09.04.2019
Content Marketing from a Linguistic Perspective – How to create performing content based on a scientific approach!
Content marketing is not rocket science but rather rooted in linguistics and communication studies. In our webinar, we discuss the question “What’s in a text?” from a linguistic perspective. We will also analyze the ways in which humans communicate with one another and explore some approaches to interpret the communication via digital channels.
In this webinar, you will learn:
- why having a fundamental linguistic understanding of texts is important for content marketers
- the differences and similarities of the ways humans and machines “understand” texts
- how content should be created to appeal to both users and search engines
Our team of experts for this webinar: