Why Content Marketers Need to Be Their Own SEO’s

Searchmetrics partners with Content Marketing Institute in joint webinar revealing how search engine optimization unlocks high-performing content marketing

LONDON (July 19, 2017) ‒ The marriage of content marketing and search engine optimization (SEO) couples data insights and best practices for creating high-performing content that resonates with both humans and search engines.

On July 26th, 2017, Searchmetrics, the leader in search and content optimization, and Content Marketing Institute (CMI), the leading global Content Marketing education and training organization, are hosting a joint webinar in which the world’s foremost content marketing and SEO experts will discuss how to bridge the gap between the two disciplines.

For content marketers, the webinar entitled ‘Why Content Marketers Need to be Their Own SEO’s‘ will answer the following questions:

  • How can SEO data help me measure the real ROI of my content?
  • Why should I design my SEO and Content Marketing strategies to support each other?
  • How can I use SEO insights to create content that rank high in the search engines and meet the needs of my target audiences?
  • What are the tools and best practices that can help me become my own SEO?


The line-up of speakers is:

Joe Pulizzi

Joe Pulizzi – Content Marketing evangelist, entrepreneur and founder of the CMI and numerous startups, speaker, author, podcaster.

Marcus Tober, Searchmetrics

Marcus Tober – founder and CTO of Searchmetrics, one of the leading SEO thinkers in the world, online entrepreneur, speaker, blogger and in-demand commentator on search and digital marketing trends

Lukasz Zelezny

Lukasz Zelezny – Head of Organic Acquisition at UK price comparison website, uSwitch, SEO Evangelist and Social Media Speaker

The speakers will share their views on how and why content marketers must take advantage of data-driven SEO learnings from Google and other search engines to help develop killer content marketing strategies.

Webinar: Why Content Marketers Need to Be Their Own SEO’s

  • Wednesday, July 26, 2017
  • 10:00 AM Eastern Daylight Time / 15.00 PM British Summer Time
  • Duration: 1 hour

Register for this free webinar here.